Business Productivity Coaching and Consultancy

Take the brakes off and amplify margin, revenue and profit, create a greener planet and build a better world.

Our Approach

Our Vision, "To create a happier, healthier, more equal humanity on a peaceful planet that endures”

AWARDAROO 2030: Nobody wins unless everybody wins. We are rethinking business to create a smarter and stronger future, so everybody wins not just the few.

Awardaroo is all about creating FLOW, which is a better way to work and live. This drives increased prosperity, improves wellbeing and creates a greener world and a better planet. Flow happens when there is a balance between all that is important to us, which is often not the case today.

Be part of something special. Awardaroo 2030 exists to help build a NET regenerative economy for a greener planet and a more equitable and inclusive world before 2030; by improving the business productivity, one behaviour at a time, of 10 million businesses.

We transform your business, your team and your wellbeing one behaviour at a time

Companies today must evolve at breakneck speed just to survive. AWARDAROO 2030 is our pathway for business leaders to increase their business productivity in a sustainable and equitable manner. With our unique methodology The Awardaroo Way, we take the guesswork out of business growth to help companies increase their business productivity and the lives of all those around them.

Running a business has been likened to running a well-oiled machine, a clock and even an army.  But that was the 19th and 20th century. In 21 century we need to see businesses more as organisations, organisations of people working collectively together, whether that’s top-down, bottom-up or left and right.

The Regenerative Business
The Regenerative Ethical Mindful (REM) Business

Capitalism is broken (business can fix it)

The exponential extraction and pollution of the planet's natural resources is causing climate change resulting in floods, fires, storms and loss of biodiversity. No science is needed here; you can’t have the infinite extraction of a finite resource, the planet, and if you pump the atmosphere full of toxic fumes, something bad will happen. This rate of extraction and pollution is set to increase as India, China and Brazil become wealthier, with Africa to follow. 

Perhaps the biggest clue that capitalism is broken is that eight people on this planet have the same wealth as half the world. Inequality destroys trust, creates resentment and lowers wellbeing, even of those with the money. It makes for an unhappier society.

Mental health is a constant challenge for millions of people. 1 in 7 people (15%) experience mental health problems in the workplace meaning, perhaps, 50+% just feel stressed and harassed, even if they don’t consider themselves to have mental health issues. They return home at night frustrated, stressed and burned out, damaging families and communities. Many leaders feel just as stressed as their staff. We can do better.

Supporting the UN 17 Sustainable Development Goals

On 1 January 2016, 193 countries of the United Nations agreed the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development. These goals apply to all nations, locally and nationally to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.

How can AWARDAROO 2030 support the UN 17 SDGs?

Addressing climate change, inequality and all the UN's 17 SDGs requires money, innovation and technology that only business can provide. Only business can provide the growth, jobs and leadership that such an undertaking requires. Governments play an important role, it requires a public/private partnership, but business generates the taxes and jobs Governments need to develop the policies required at a national level.

If we carry on the way we are, we'll only get the same results. A Regenerative Ethical Mindful business creates the correct mindset and culture and the personal, professional and business productivity needed to help meet these goals.

Business is the fundamental building block of a happy and healthy society

Through the jobs created, growth and taxes paid to fund public spending business creates the environment in which it can itself either flourish and grow or stagnate and decline.

This process is happening all the time whether we manage it or not. When we see that business works best when it works for everyone, we can manage business growth accordingly.

"It would be better if everyone worked together as a system, with the aim for everybody to win."
Dr W. Edwards Deming (1900-1993)

Improving Productivity Benefits Everybody


On a personal level, we feel great when we MAKE WORK BETTER, when we get more done and we've been more productive, even more so when that's recognised and it perhaps benefits others too. It builds self-esteem, self-respect and personal motivation. 

A graphic of a post box.


At the team level, when we MAKE WORK BETTER it feels great to be on the winning or improving team and to have contributed to that. 


At an organisational level, when we MAKE WORK BETTER we increase business productivity which drives increased profitability leading to more, better-paying jobs and working conditions. 


At a society level, when we MAKE WORK BETTER we improve welfare of people with less stress, less strain on the health care systems and better mental health. Increased profits create increased taxes.

Areas We Care About

Upgrading Industrial Capitalism

People at a concert being very social.

Since 2000 the gap between the haves and have not is widening and productivity has stalled. By ensuring companies cover the costs incurred by local communities, the planet and staff wellbeing, productivity can be restarted and growth increased.

Today the world is dominated by services, experiences and knowledge, not industry. As the saying goes, a rising tide lifts all boats, so for the first 100 years of capitalism nobody saw the damage being done, after all more people die today of obesity than starvation. Everybody became better off.

Becoming Less Transactional

A group sitting around a table being relational.

A transactional way of managing people, the requestor and the requested, command and control does little to motivate anybody. It could explain why productivity in the UK is one of the lowest in the G7. Directors, managers and workers are all working in a transactional way.

We see this in society too; doctors measured on waiting times, teachers by leagues tables and nurses on care hours per patient.  Nobody likes to be controlled, judged or directed or to be on the downside of an agreement.

Implementing ESG Criteria

A windfarm in the distance on a hill depicting ESG criteria.

Companies with ESG as part of the purpose will outperform those without as they are more attractive to customers, staff, suppliers and investors. They will have higher productivity levels. Environmental, social, and governance (ESG) criteria help define a company’s operations, purpose and values.

Environmental criteria consider a company’s stewardship of nature. Social criteria consider the welfare of employees, suppliers, customers and the communities where a company operates. Governance deals with a company’s leadership, audits and internal controls

Be part of a global solution, not the global problem