How To Manage Business Risk

Published on:

December 3, 2012

How to manage business risk

We read this very interesting article on the BBC website regarding managing risk

Managing companies also means managing risks. Get your attitude to this wrong and you could be heading for trouble.

Some business leaders believe that handling risk has become more difficult over the past decade or so.

How to manage business risk

Risks need to be balanced.  Many factors need to be taken into consideration.

  1. Are the changes made in the business to manage risk being actioned quickly enough  to keep up with the risks that the business is susceptible to?
  2. Will managing risks benefit both customers and the company?
  3. Are the rewards worth the risks?
  4. Are the risks in making change higher than the risk of carrying on with the status quo?

Taking risks means that you stand out

Liu Chuanzhi, head and co-founder of computer firm Lenovo, began his career and worked as a scientific researcher in China in the 1970s and 80s, during the period when the country began to embark on large-scale economic reforms. At the time, he was an academic. He, and others similarly qualified, were encouraged to think about starting businesses.

“Most scientists did not want to take such a job,” he remembers, “because it’s highly risky.”

There were few role models to follow, and no-one wanted to be the first to take the plunge.

However, Mr Liu says he was happy to take a risk, because he “wanted to stand out”.

Going against the grain of common thinking can work to your advantage if you get it right. Taking risks for the sake of it will never work; businesses need a quality product back up from their staff and the market at large.

Taking risks may lead to difficult decisions

Sir Martin Sorrell, founder and chief executive of giant advertising and marketing group WPP, says it is better to make hard decisions sooner rather than later.

Sir Martin says being slow can be costly.

“I had a terrible phrase very early on,” he says: “A bad decision on Monday is better than a good decision on Friday, meaning, get on with it.”

Sir Martin hastens to add that he is not advocating rushing into action without a proper consideration of the situation, particularly if the right course of action is not apparent.

“But a lot of the times, delay is because you’re frightened of making a decision,” he says. An example of becoming World Class at Getting Ready perhaps?

Business is not just balancing the books. Gut instinct comes into it too – hence the “bad decision…” quote. If doing nothing is a risk in itself then action does need to be taken. Risks can be incurred in any decision, it’s up to the CEO to decide which risks are worth taking.

As a CEO, how risk averse are you? Or do you find it easy to take decisions about your business quickly?

We can help you figure out which risks are worth taking and which you should avoid with our bespoke business coaching services.

Paul Freudenberg - Awardaroo!

About Paul Freudenberg

Paul Freudenberg is a business productivity coach and consultant with a focus on operational excellence delivering improved profitability and business performance, and Founder of Awardaroo in 2005. Paul has set the mission of Awardaroo to help increase the business productivity of 10M businesses one behaviour at a time to amplify profitability, create a greener planet and build a better world by 2030. Connect on LinkedIn


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