Create A Great Customer Retention Strategy
Customer retention should be one of the pivots of your customer service strategy. It is one of the most valuable vehicles for business success, enabling you to drive sales with minimal spend. It is no secret that it is less expensive to keep an existing customer than it is to recruit a new one.
Customer retention strategies have undergone a significant evolution in recent years. In today’s business environment, increasingly dominated by metrics, measurements and data-driven decision making, less emphasis is being placed on branding, with marketers now focusing on business intelligence. Priorities are now customer-centric and the most effective modern customer retention strategies include real time online marketing performance evaluations, which allow you to adjust your campaign in real time according to this sophisticated business intelligence.
Where change becomes an asset
Modern industry is moving at breakneck speeds, with customer behaviours varying on a day to day basis. This can sometimes appear as a challenge rather than an advantage waiting to be taken. Viewed differently they are an opportunity to innovate and take advantage of emerging trends to increase sales, cut costs and, above all, boost customer retention.
By using business intelligence and becoming more proactive in real time monitoring , tracking, and modifying of marketing campaigns you can identify changes in the market place and use these as opportunities that allow you to target and retain customers based on an integrated view of visitor behaviour as it happens.
Adopt a chameleon-like approach
Operating successfully in a constantly evolving business environment, adaptability is key. By using real time customer feedback you can adopt a dynamic work ethic that allows you to modify your marketing activities according to current customer preferences and behaviours, boosting satisfaction and improving customer retention. Often such insights can be difficult to assimilate from a wode variety of sources but with a call content analyser like BridgeBox these assimilations are done for you, helping you to maximise the value of each and every customer. Giving you the power to cut the cost of sales, gain an increased marketing return on investment (MRoI) and, ultimately, enhanced profitability.