We help plumbers maximise their marketing productivity to reach more customers and increase conversions with an integrated digital marketing strategy, tailored to the unique goals of your plumbing business.
We look at all the marketing channels available to you, both online and offline, to assess which are the most valuable for your business. This lets us figure out which marketing channels are best used at any one time and how they work within your wider business.
This approach ensures your custom marketing strategy is integrated with the rest of your plumbing business, so none of your marketing budget goes to waste. It’s optimised right from the word go.
We invert the organisational pyramid to create greater collaboration, improved communication and increased innovation.
As learning organisations, businesses should be human-centred, living and breathing entities and not described as ‘running like a well-oiled clock’, a metaphor that belongs to the 19th and 20th centuries. Unlike their predecessors, they do not need to use carrots and sticks to motivate employees.
Compared to traditional businesses, you can’t wait to buy from, work for and partner with a learning organisation. They create more value every day, which in turn makes them more profitable every day.
Processes for critical growth
Improved alignment across everybody (?)
Improved recruitment and retention
Improved end to end coordination
The Awardaroo! Programme helps you take control of that transformation.
A traditional approach to solving business growth issues is to run a marketing campaign or drive sales harder which is an understandable reactive response. But a proactive focus on business improvement delivers sustainable business growth, fewer working hours and less stress.
An important strength of our business improvement programme is our ability to develop, execute and sustain your business improvement change plans. Increased strength in this area can be transformative for many organisations. Like any change programme, sustaining the change over a long period is the key to success.
Strong leadership is key. Ensuring the management have the required time to lead the change programme is important, if they are overloaded, this can be an obstacle to progress. Our business improvement programme addresses that.
Preparation of the Leadership so they not only focus on the customers’ needs and finance but transformation too
Assessment of the culture for continuous improvement and respect for the individual so it is ready to adopt and transform not stick with past successes
Sustaining a programme approach so it becomes business as usual
Technology review
Consistent messaging
Getting everybody involved to increase productivity and accountability and buy-in for an end to end, enterprise-wide programme.
Establish value chain impacts, value streams and critical paths that may be impacted
Our strategies are tailored to your business and industry. We know not all marketing channels hold the same value for every industry. Where social media marketing might work for one industry, it might fall flat for another.
This means your marketing resources are dedicated to the marketing channels where we know you’ll get the best results.
We can help you plan and manage your paid marketing channels to see great results, quickly. We take a cost-effective approach to find qualified leads for your business, helping you manage your PPC budget effectively. We know a successful campaign isn’t just about getting traffic to your site, it’s about converting it.
Our highly-focused keyword research and landing page optimisation ensures you’re getting visitors that convert to sales.
While our PPC campaign gets you fast results, our SEO management helps ensure your success long-term. We’ll audit your current content and help you optimise your site to improve your rankings and increase your organic traffic.
We’ll find you the best keywords to target in your industry, based on volume, search intent and competition.
Our overall goal isn’t just to create an integrated digital marketing plan for you and leave you to it. Our specialty is in helping businesses become more productive long-term.
This means our strategy takes intoconsideration your employees across the business to figure out how you can mostproductively use marketing for your business long-term.
Awardaroo work with a variety of small businesses in many different industries. Our clients include estate agents, hotels, garages and self-storage companies to name just a few!
We pride ourselves on getting to know your business, industry and understanding your unique business goals so we can create the best integrated marketing plan for your small business.
Find out how you can improve your business performance and profitability today. Book a complimentary 30min strategy call to see how internal growth can help transform your business one behaviour at a time, create a greener planet and build a better world. Be part of a global solution, not part of the global problem.
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We’re on a mission to create more productive, profitable businesses with our one of a kind Awardaroo Business Improvement Programme.
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